President & CEO
Latino Hotel Association
Lynette Montoya, CEO of the Latino Hotel Association since 2015, is focused on providing Latino entrepreneurs hotel industry resources, education and training, and networking opportunities to build wealth through hotel ownership and investment.
Ms. Montoya has been actively involved in the hotel industry for 20 years, working as a broker for properties throughout the United States. Ms. Montoya is the founder of the Hispanic Chamber of Commerce in Santa Fe, New Mexico and served as its founding executive director. She is also a board member of Architecture 2030, a non-profit think tank tackling climate change through the design of the built environment. As director of economic development for the City of Santa Fe, Ms. Montoya was instrumental in many integral projects including the development and construction of a new convention center.
Lynette serves on the Advisory Council of the California State University Hospitality and Tourism Management Education Alliance and volunteers extensively in her community, where she has been a key member of charities serving homeless use, battered women, and other vulnerable populations. She is currently a member of the Big Brothers Big Sisters gala committee.
Please reach out to Lynette to learn more about hotel ownership.