2024 LHA Conference Sponsors

2023 Conference Sponsors


Curve Hospitality originated when our two founders opened the doors in 2009 with a vision of greater customer service in mind.  Building long term client relationships was a cornerstone of their business model.  With their knowledge of the hospitality industry, they quickly recognized the importance of customer retention for a strong foundation and future growth.  Today, our team consists of past hotel owners, operators, interior designers, technicians, procurement specialists, project managers and customer service representatives.  With such vast expertise, we are able to not only assist clients but also find solutions quickly.  Our owners are still involved day to day, addressing issues first hand directly with clients, and also providing resources and additional support to maintain client relationships.

Our commitment to excellence goes beyond providing quality furnishings. Our in-house Design Team utilizes their expertise to gather accurate and detailed information to create each property’s individualized design. We manufacture/procure FF&E both locally and globally to meet every client’s quality and budget needs. We have in place stringent Quality Assurance Guidelines for every factory and meet regularly with them to ensure the highest level of standards are met.


For nearly two decades, Groove Technology Solutions has been a leading provider of Technology Services for commercial and hospitality facilities. Our solutions- oriented approach has led to a broad offering of technology solutions tailored to demanding customers who are value oriented.

While our early years were shaped by our efforts to survive, we ultimately found the place where our employees could thrive. Today Groove is a dependable and trusted leader in technology implementations in the commercial, lodging and institution industries.

Groove offers a full suite of turn key in-room technologies to fit any need, any budget.


Farmers State Bank specializes in hotel lending solutions nationwide.  Whether you are an experienced hotelier or a first-time investor looking for funding, we can provide you with the financing you require. When you partner with Farmers for your loan, you’ll get faster, personalized service. Farmers State Bank approves all loans in-house, which means accelerated approval times and closing dates. Spending less time on the loan process, means more time focusing on what matters most – growing your business.

As a subsidiary of Farmers State Bank, FSB Insurance provides hotel insurance services for property and liability, life, disability income, key man, group health, commercial auto, workers’ compensation, and surety.  Insuring the things most valuable in your life and business deserves the personal attention that FSB Insurance provides.


We’ve been a trusted name in hotel furniture for over a quarter of a century, while our services and products are outstanding, it’s the passionate people, the well-developed process, and the desire to do right by you that really sets us apart.

We believe in winning right and as much as winning itself. Therefore, our account managers, project managers, interior designers, purchasing associates and hotel furniture craftsmen strive to be transparent with our creating process. From conceptualizing to manufacturing, we fight for the designs and deliver what works best for you to get a win-win result.

Culture is a big part of who we are, along with our core values of accountability, integrity, passion, positivity, respect, teamwork and fun. Our business is only as good as our people, so we endeavor to attract the best. With monthly get-togethers, regular celebrations, summer barbecues, and a unifying rewards and recognition program, we work, play, grow and share as a team.


Matthews Southwest (MSW) is a full-service private real-estate development company headquartered in Lewisville, Texas, with additional offices in Dallas, Texas; Calgary, Alberta; and Mississauga, Ontario. Since 1993, MSW has acquired, built and managed the development of hotel, office, mixed use, retail, residential, and industrial developments. We have development projects in the United States, Canada and Mexico, and have an office in Dubai for MSW EMEA (Europe, Middle East and Africa). From conception to completion, MSW brings together financial resources and experienced management to form profitable relationships focused on creating projects of lasting excellence.


For over 25 years, Norcom Solutions has been a Trusted Solution Advisor helping businesses connect, collaborate and provide better experiences for their customers. Our Hospitality Solutions provide the right technology to exceed guest expectations and to succeed in the hyper-competitive hospitality market. From gathering more personalized guest data to integrating with guests’ and staff mobile devices, our technology is here to give your guests a better stay, leading to better ratings & higher revenue. Discover the newest products, as well as the latest technology trends that will empower your staff and delight your guests. We welcome the opportunity to explore how we can help you realize your vision for your business and achieve the goals you have set.

Find out more about how Norcom Solutions can help your business at 877-NORCOM-1 or email us at: contact@norcom.tech. Please take a moment to visit our website at: www.norcom.tech. Your business will be better for it! Thank you for your trust and confidence in Norcom Solutions


The NAC team is comprised of savvy investors, experienced bankers, and creative marketers. Each brings a unique perspective to the table, empowering NAC to view each loan from multiple angles. We operate as a unified front, working in tandem to offer our customers true partnership from engagement to close.

NAC’s team brings a wide range of expertise across private equity, commercial and community banking, private and public commercial real estate, financial planning, hedge fund management, manufacturing, engineering, and more.

We are entrepreneurs well-versed in the intricacies of launching, growing, and operating a business, and we relish opportunities to serve our fellow entrepreneurs.

NAC is uniquely suited to delve deeply into your business, understand your key objectives, and assist in preparing a USDA financing package that equips you to execute your strategy for growth and expansion.

But more important than our experience is our genuine interest in partnering with you to build your business, create jobs, and identify opportunities to improve the economic environment for tomorrow’s entrepreneurs and the communities they uphold.

Our consultative approach to lending brings an unrelenting commitment to excellence in communication and execution, laying the groundwork for long-term relationships. North Avenue Capital is not interested in merely engaging in financial transactions; we are in business to serve people.


The Merchant Hub is a solution provider. We are a one-stop-shop for all of your Fintech, payment processing, point-of-sale, online ordering, marketing, creative solution designs, business loans and robotics.

We understand that running a business can be complex, at The Merchant Hub  we make things easy, allowing you to spend more time where it matters.