07 Mar Las Vegas Hotels Launch ‘At Par’ Promotion for Canadian Visitors

Las Vegas Hotels Target Canadian Travelers with New “At Par” Promotion

In a strategic move to revive tourism from Canada, three Las Vegas hotels have launched an innovative promotion that treats the Canadian dollar at par with the U.S. dollar. The “At Par” campaign, which includes Circa Resort & Casino, D Las Vegas, and Golden Gate Hotel & Casino, aims to eliminate one of the primary financial barriers for Canadian travelers. The promotion has already attracted over 15,000 visitors and generated 2,700 bookings within its first month, signaling a promising start for the campaign.

This initiative comes at a crucial time, as Canadian travel to the U.S. has seen a significant downturn. According to the Las Vegas Convention and Visitors Authority, visits from Canada dropped by 9.2% year over year in December 2025, a trend echoed in the broader travel landscape where Canadian air travel to the U.S. decreased by 12.5% during the same period. This decline has been attributed to rising prices, strained political relations, and overall economic uncertainty. As Beth McMahon, CEO of the Hotel Association of Canada, noted, many Canadians opted for domestic travel last summer, highlighting the need for Las Vegas to adapt its strategies to regain this important visitor demographic.

Timing and Future Opportunities

The timing of the “At Par” promotion is particularly strategic, coinciding with major upcoming events such as the 2026 FIFA World Cup, which will see matches held in nearby Los Angeles. Derek Stevens, CEO of Circa Resort & Casino, expressed optimism, stating that the campaign creates “real momentum with our Canadian guests right out of the gate.” This sentiment is shared by other industry leaders, including Wynn CEO Craig Billings, who expressed confidence in Las Vegas’s recovery and growth potential in 2026.

Such initiatives not only aim to boost immediate bookings but also to establish long-term relationships with Canadian travelers, encouraging repeat visits. The promotion will run until August 31, 2026, and serves as a critical lifeline for Las Vegas’s tourism industry as it navigates a challenging landscape.

Peregrine Hospitality Expands in Northern California

Peregrine Hospitality is making waves in the Northern California hotel market with its recent acquisition of two properties: The Lodge at Tiburon and Toll House Hotel. These acquisitions align with the company’s strategy to focus on leisure markets, particularly those that attract both leisure and corporate travelers year-round.

According to CEO Greg Kennealey, the newly acquired hotels are situated in “high-demand markets” that are not only appealing for their scenic locations but also for their potential to enhance guest experiences while delivering long-term asset value. The Lodge at Tiburon, which overlooks San Francisco Bay, features 104 guest rooms and extensive meeting space, while the Toll House Hotel offers a boutique experience with 115 keys and modern amenities.

Targeting Growth in Drive-to Leisure Markets

Peregrine’s approach reflects a broader industry trend of targeting drive-to leisure markets, which have shown resilience during economic fluctuations. Kennealey noted that these properties have “operational upside, branding/marketing upside,” and are located in supply-constrained markets, making them particularly attractive for investment.

With nearly 60 hotels and resorts in its portfolio, Peregrine is positioning itself for aggressive growth in 2026, fueled by recent leadership appointments aimed at driving performance and expansion. The company plans to continue exploring opportunities in independent boutique and resort properties, ensuring its adaptability in a competitive landscape.

Future Trends in Hospitality

The recent activities in both Las Vegas and Northern California showcase the hospitality industry’s resilience and adaptability in addressing shifting travel patterns. As destinations like Las Vegas work to regain lost visitor segments through targeted promotions, companies like Peregrine are strategically positioning themselves for growth in high-demand markets. The coming years will likely reveal how these initiatives impact broader tourism trends and the overall recovery of the hospitality sector.

“We really wanted leaders who could come in and help drive growth, through the performance that we deliver the existing portfolio and as we go out and look to expand it.” — Greg Kennealey, CEO of Peregrine Hospitality