23 Aug The Power of Representation: Lynette Montoya on Building Latino Success in Hospitality

In a powerful message, Lynette Montoya, CEO of the Latino Hotel Association, shares her vision for empowering Latinos in the hospitality industry. With a focus on education, resources, and networking, Montoya emphasizes the importance of representation and opportunity in an industry where Latinos make up a significant portion of the workforce but are underrepresented as owners and operators.

Montoya highlights the critical role of awareness and mentorship in bridging this gap. “Many Latinos don’t even realize that owning a hotel is within their reach,” she explains. Through initiatives like the Latino Hotel Association’s conferences and educational programs, aspiring hotel owners gain insights into financing, operations, and partnerships, opening doors to success in an industry poised for growth.

Her message extends beyond ownership. Montoya underscores the value of Latinos as key contributors to the industry’s labor force and advocates for their inclusion at all levels of leadership. With the Latino population projected to drive 78% of labor force growth in the next decade, she calls on the industry to invest in this vibrant community, fostering not only economic empowerment but also cultural enrichment.