26 Nov Building Generational Wealth: Lynette Montoya’s Vision for Latino Hotel Entrepreneurs

ynette Montoya, CEO of the Latino Hotel Association, is on a mission to empower Latino entrepreneurs to build generational wealth through hotel ownership. Since 2016, Montoya has been at the forefront of efforts to provide education, resources, and networking opportunities to Latinos exploring the hospitality industry. With programs like LHA 101, 201, and 301, aspiring hotel owners now have access to comprehensive guidance on operations, finance, and investment strategies.

Montoya envisions future LHA conferences as bustling hubs of deal-making activity, inspired by the success of other associations like the Asian American Hotel Owners Association. Her goal is to create a “deal room” environment where connections are forged, agreements are finalized, and opportunities for wealth creation are realized. By fostering education and community, Montoya is ensuring that Latinos have the tools they need to thrive in the competitive hospitality sector.

With accessible online courses and resources like the Latino Hotel and Entrepreneurship Investment Report, LHA is breaking down barriers and paving the way for a more inclusive hotel industry. Montoya’s leadership continues to inspire, connecting Latinos to opportunities that can transform their futures.